New York Islanders 1972-73/2015-16 Nothing's Changed...The Correct Logo

New York Islander Fan Central | 7/22/2015 10:17:00 AM |
As I have written in the past I have no problem with the New York Islanders keeping their iconic logo which has been changed from darker blue/orange to a logo with four stripes. Few noticed.

The hypocrisy has been written about often here how media selectively brand teams for their own marketing purposes, revenue and bottom line as the New Jersey football teams (and the Red Bull) market themselves as New York.

The media will not use the following names:
New Jersey Giants
New Jersey Jets
New Jersey Red Bull
Queens Mets
Bronx Yankees
Manhattan Knicks
Manhattan Rangers
Newark Devils
Manhattan Liberty

That would cost newspaper publishers/editors their jobs, and ruin business relationships with teams not named Washington Redskins. (Daily News)

The Daily News spindoctors make absoultely clear for the Nets winning will never equal coverage.

All of these teams generic logo's never included a map.

How poorly the Nets have been branded since day one speaks to how Mr Yormark markets or is told to by his boss.

Mr Yormark will continue to use the word Brooklyn three times in every paragraph which will do a ton of damage to the NEW YORK Islander brand, reality is he would have doubled/his ticket season base/marketing/ad revenue simply branding like his counterparts.

What's obvious is fans/businesses all over the tri-state area have decided if the Nets want to be Brooklyn, they will not embrace them as a New York team.

The marketing house of cards Mr Yormark created with the Nets shows a fan base, not very vocal or visible, with the worst television ratings, who got less playoff attention in NYC than the Islanders (or the Rangers) which frankly is a media miracle in a huge basketball market that screams branding a New York based team Brooklyn does not work.

The Knicks back into an 8th seed and their media cheerleaders are hanging on every single shot.

The Barclay's/Nets novelty has worn off after three years, and the current ownership's basketball plan to overspend x 10 on Garth Snow's version of the Bill Guerin, Doug Weight plan has produced massive financial losses in luxury taxes.

That party is now over, the aging veterans are long gone with the draft picks until 2019, their franchise point guard demanded his trade, the name coach (Jason Kidd) left for Milwaukee a year ago. (the one who demanded a trade as a player if the Nets ever moved to the Coliseum)

The playoff Nets of 2013-14 made the 2002-03 Islanders look like a first place team by comparison.

Now we see if they can sustain their attendance if those owners even stay very long with a very mediocre product at best, in what has been a terrible conference.

The New York Islanders never ending Long Island marketing/media diet (going back to Bill Torrey running things) has made it easy for the media to keep them on the outside of New York despite Charles Wang making clear forty percent of his season tickets were sold inside New York in July 2011 when he was fighting to win a referendum.

It's done a lot of damage, but up to 2004 the home/road games were covered in all NYC papers.

Those days are long gone/newspapers are broke, and practice selective journalism based on their own cap floor operations, and what teams they have good business relationships with.

Anyway here is the correct logo concept for the New York Islanders, the one they should have used since 1972 that represents all the fans, it's not perfected yet but folks get the idea. Manhattan, all five boroughs.

New York Islanders 1972-1973, New York Islanders 2015-16.
All the fans of this franchise are represented and included.

Nothing's changed.

My guess is if this concept became the teams logo again few would even notice the difference.